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Food hall
Food Hall Strategy & Operations

Most food halls fail.
They don't have to.

We work alongside developers and operators who are serious about getting food halls right. From feasibility through operations — we bring the operational depth and financial discipline to build projects that generate revenue, anchor communities, and stand the test of time. Every decision matters. We know which ones determine whether a food hall succeeds or becomes a costly mistake.

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3
Food halls developed & operated
$50M+
Combined gross sales managed
90%+
Sustained occupancy rate
10+ yr
Food hall operating experience

The full scope.
Inside and out.

Gary Wishnow
Founder & Principal
  • 16+ years institutional derivatives background
  • 10+ years food hall development & operations
  • Clients include Dekalb Market Hall / Acadia Realty Trust & Boston Properties
  • $50M+ combined gross sales managed
  • ULI Member & CRC Platinum (Commercial and Retail Development Council) — ICSC-OAC Roundtable Speaker
Gary Wishnow — Founder, Thomas Point Advisory

Thomas Point Advisory was founded on a simple premise: food halls are not retail, and they are not restaurants. They are their own asset class — one that most developers and operators approach with the wrong framework, and pay for it accordingly.

With a background spanning institutional derivatives, commercial real estate development, and more than a decade building and running food halls for institutional developers — including Dekalb Market Hall with Acadia Realty Trust and The Hugh with Boston Properties — Thomas Point Advisory brings a perspective that is rare in this industry: the full financial, operational, and real estate picture in a single adviser.

From the first feasibility question to the lease structures that determine long-term viability, from exhaust hood specifications to vendor curation strategy — we have lived every decision that makes a food hall succeed or fail at scale. That experience is what we bring to every engagement.

"The food halls that work long-term are the ones where vendors invest in their craft, customers feel it, and the developer collects rent — not writes checks. That outcome is achievable. It requires getting the structure right from day one."

Busy food market

Work that speaks
for itself.

The following represents a selection of prior client engagements and projects.

A selection of past and current engagements. Additional project details available upon request and subject to confidentiality agreements.

Dekalb Market Hall
Brooklyn, NY — Acadia Realty Trust
Led full operations for one of the largest food halls in the United States over a 10-year period. $30M+ in annual gross sales, 40+ vendors and the Somethin Else Cocktail Bar, sustained 90%+ occupancy, and delivered four consecutive years of record revenue and developer returns. Led COVID crisis management and full operational recovery.
Full Operations 40 Vendors Bar Program Leasing Financial Management Crisis Management
The Hugh
Midtown Manhattan, NY — Boston Properties
Full engagement from pre-opening through operations, 2019–2023, for Boston Properties. Built the pro forma, advised on construction costing, developed leasing strategy, authored rules and regulations, hired and trained the operational team, and oversaw operations through 2023. 17 vendors, approximately $15M in gross sales at peak.
Pre-Opening Pro Forma Leasing Strategy Team Build-Out Boston Properties 17 Vendors
Clearview City Center Food Hall
Metairie, LA
Completed food hall and public market feasibility study for Clearview City Center, a major mixed-use redevelopment in Metairie, Louisiana. Delivered full market demand analysis, financial pro forma, culinary mix strategy, and operational recommendations for the F&B component.
Feasibility 5-Year Pro Forma IRR Modeling Capex Planning Culinary Curation
Taste of Queens
Queens, NY — Mets / Point72
Initial concept and feasibility work for the food hall component of the Mets / Point72 casino development project — one of three New York State casino licenses awarded. Work presented to state officials as part of the license application.
Feasibility Concept Development Casino Mixed-Use Resuming 2027
Washington Hall
Chicago Loop, IL — Acadia Realty Trust
Operational consulting engagement for a 12-vendor food hall in Chicago's Loop. Provided market analysis, vendor strategy, and operational oversight.
Operations Vendor Strategy Market Analysis Acadia Realty Trust
Blundstone / Brooklyn Grange Fest
Brooklyn, NY — Blundstone
Consulting engagement for Blundstone's inaugural food and music festival at Brooklyn Grange, a rooftop farming space in Brooklyn. Developed event concept, programming strategy, and activation framework to maximize Blundstone's brand outreach and marketing investment.
Event Consulting Brand Activation Programming Strategy Food & Music

Your food hall is open.
Is it working?

A lot of food halls aren't performing the way their developers expected. Occupancy is softer than the pro forma projected. Vendors are struggling. Tuesday nights are empty. The developer is asking hard questions.

People dining

We've seen this before — and we know how to fix it. Not just the cap-ex, but the fundamentals: vendor mix, lease structure, staffing, programming, and the operational discipline that turns a struggling hall into one that generates returns.

Let's talk about your hall

From concept
through operations.

Every engagement is a partnership. We work alongside our clients from the earliest feasibility questions through opening and beyond — focused on outcomes and returns, not just deliverables.

"Pro formas are educated predictions, not guarantees. Our approach is deliberately conservative — underestimate gross sales, overestimate operating costs. That protects the developer from over-committing capital based on inflated projections."

01
Site Strategy & Feasibility
Is this project viable? What layout, scale, and structure give it the best chance of generating returns — not just opening?
  • Basic layout framework — vendor stalls, anchor placement, bar configuration
  • 5-year pro forma, conservative by design
  • Management structure comparison (JV, Mgmt Agreement, NNN)
  • IRR and ROI by scenario
  • Target market and audience analysis
02
Construction, Tech & Design Advisory
Plans reviewed through an operator's lens — before expensive decisions get locked in concrete, conduit, and ceiling.
  • Architect plan review and operator input
  • MEP, exhaust, and fire suppression strategy
  • AV, WiFi, and POS infrastructure planning
  • Insurance requirement framework
  • Construction cost review and input
03
Leasing & Vendor Curation
The vendor mix and lease structure are the two decisions that determine long-term financial performance. Both require expertise to get right.
  • License agreement structure and terms
  • Rent roll and pricing strategy
  • Vendor discovery, vetting, and curation
  • Anchor tenant and community vendor strategy
  • Target: 50% signed before construction begins
04
Owner's Representative — Construction
We represent the developer's interests throughout construction — coordinating GC and trades, not acting as the GC.
  • Owner's Rep oversight of GC and specialty trades
  • Operator selection and transition support
  • Pre-opening marketing and PR oversight
  • Milestone, budget, and cash flow tracking
05
Operations Advisory
For existing halls underperforming their potential — margin recovery, occupancy improvement, and operational discipline.
  • Financial and operational audit
  • Margin and occupancy improvement
  • Staffing structure and org chart review
  • Day-part programming and placemaking strategy
  • Vendor performance and lease renewal strategy
  • Community engagement and city agency partnerships
06
Cap-Ex Project Management
For developers with capital to deploy. We build the investment case, then manage execution start to finish.
  • Investment justification pro forma and ROI analysis
  • Trade solicitation and proposal oversight
  • Permitting and fire/life-safety approval management
  • Cash flow tracking against operator P&L
  • Final inspection and sign-off coordination

Let's talk about
your project.

Whether you're a developer evaluating a food hall concept, an operator looking to improve performance, or a vendor navigating a license agreement — the conversation starts here.

Response within 24 hours.

Based in New York Metro Area
Serving Clients nationally